Interesting quotes from Carlos Ghosn as reported in AutoBlog Green about the direction of Nissan, electric cars. Carlos has been the only CEO to understand the development, sales cycle and psychology of a revolutionary new technology adoption. Basically it takes time and marketing. I think in some ways this Carlos Ghosn is even more courageous than Elon Musk at Tesla. Think about it. One the one hand Carlos Ghosn has to still provide value and make profit for his shareholders with existing gas technology. At the same time he really and truly knows that Electric drive is the future and is willing to spend billions of Nissans money over then next decade to be the leader. This understanding in our minds places, Nissan in a leading position when the inevitable inflection point happens for electric cars. Below is something I think he is correct on regarding charging infrastructure, but go read the whole article for more.
It’s not just a matter of buying a plug-in vehicle and loving it, Ghosn said. A robust local infrastructure combined with a suitable range are the big factors that play into how happy people are with their EVs, he said. Basically, if you have range (or charging everywhere), then you like your EV. If you worry all the time, you don’t.”