New Nissan Leaf Global Ad

This is a good/better ad, but it’s still not getting to the heart of what really sells.  I do like the new bit about powering your house at some point, but even that was kinda obscured.  There is a tiny bit about not getting petrol ever, but there is no mention directly that it can be nearly 1/10 the cost of gas(at least here in California) or no oil changes or regular maintenance, etc. Feeling good and green all over is great, but after your early adopters it’s more about cost of ownership.    I am still waiting for the ad simply showing car x vs leaf and a yearly costs savings vs petrol and maintenance.

 

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